Educate, Engage & Empower
SAAHRA is a sustainability platform on a mission to educate, engage and empower people about circularity in the fashion & lifestyle industry. The business operates across three key verticals, i.e., circular retail, advocacy and consultancy.
We aspire to accelerate positive environmental and social impact by mobilising all stakeholders of the industry.
ABOUT US
NEWS & HIGHLIGHTS
Ethical
craft revivalism
Sustainable
Plastic-free
vocal for local
Welcome to India's first multi-designer for conscious fashion and lifestyle.
Discover sustainable and stylish pieces from over 50 global brands. Join our advocacy portal, #ConsciousEffort, an annual initiative featuring some the most eminent industry leaders of South Asia with the mission to educate, engage and empower people about circular fashion.
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Sustainable Fashion
Comfort is key. Invest in luxury handcrafted separates you can pair-up or pair-down
Accessories
These are your "must-have" stylish and sophisticated pieces to treasure
Clean Beauty
Treat your skin with skin food. Nourishing, natural and organic skincare.
The Attributes
SAAHRA is a curated platform, bringing you the choice to invest in luxury fashion and beauty products that have been consciously crafted. Every product in the SAAHRA Edit is selected to ensure that it meets at least ONE of our EIGHT key attributes. These attributes take into account human, animal and environmental welfare and align with the fashion and beauty industries' internationally recognized best practices.
Discover our edit and help support a more sustainable future.
Locally Made
Discover the brands whose purpose and products are intimately connected to the place, provenance and people behind them. This attribute indicates that at least 50 percent of a brand and products have been manufactured within their own community or country, demonstrating an investment in the local economy and environment.
Craft & Community
Craftsmanship lies at the heart of luxury, and this attribute celebrates products that showcase exceptional, artisanal skills or techniques and brands that adhere to fair trade principles and invest in communities. The standards and certifications considered under this attribute include Fairtrade, Fair for Life, The World Fair Trade Organisation, and Fair Trade Certified.
Considered Materials
More and more of us are questioning the provenance of the materials and ingredients in the things we buy. A considered approach means consciously sourcing materials and ingredients cultivated in a way that takes into account the welfare of people, animals and the environment. The standards and certifications considered under this attribute include the Global Organic Textiles Standard, Organic Content Standard, and Better Cotton Initiative and more.
Considered Processes
From products that meet an internationally recognized sustainability standard to those that are made using environmentally conscious processes or technologies, this attribute is about fashion that supports the health of environment, worker and wearer.
Considered Ingredients
Explore brands that have been created using ingredients grown and produced with a significantly reduced amount of water, waste, carbon and pollution. Discover brands using natural and vegetable dyes on textiles or immerse yourself in ancient Ayurvedic wellness rituals using luxe oils from the clean beauty section.
Reducing Waste
Luxury shouldn't be wasteful. Whether it's products made with innovative regenerated for creatively upcycled, this is about celebrating brands that design with circularity in mind - including when it comes to their packaging.
Animal Welfare
Featuring cruelty-free brands that choose to invest in supply chains which are against animal-testing and cruelty to animals in their manufacturing process. Make the ultimate guilt-free purchase from our selection of stylish pieces, leather-free bags and accessories.
Vegan
Our vegan brands are 100% committed to avoiding the use of any animal products or using ingredients that are derived from animals. Upgrade your wellness ritual with plant-based or vegan alternatives.
"IRREPLACEABLE"
"#Irreplaceable", shot and released in 2018 by SAAHRA, encourages you to rethink fashion from a lens of integrating planet and purpose, within the yarns of commerce. It's a powerful ode to craft and community. It tells you why now, more than ever, fashion needs to clean up its act and must become sustainable.
AS SEEN IN
Becoming A Conscious Consumer
Explore our Conscious Effort section featuring exclusive interviews, editorials and information on how you can minimize your carbon footprint.
Sustainability
Learn more about our sustainability policy and read the 'transparency' information for each product to know how it was made.
Need Help?
Reach us at (+91) 9871110063 from Monday-Saturday 10am-6pm IST or send us an e-mail at info@saahra.com